Example
You win 40% of trades, your average winner is $300, and your average loser is $100. Expectancy is (0.40 × 300) − (0.60 × 100) = 120 − 60 = +$60 per trade. Losing 60% of the time still nets you $60 on average, so over 200 trades that adds up to roughly $12,000. A high win rate with tiny winners and big losers can easily produce a negative expectancy instead.
The profitability score
Expectancy is the closest thing trading has to a profitability score. It cuts through the illusion of a high win rate by accounting for how big your wins and losses actually are, which is your risk-reward ratio in practice. Calculated per setup, it tells you which strategies to scale and which to retire. None of that works if the inputs are sloppy: win rate, average win, and average loss all need every trade logged accurately.